Description
Description: This course gives you a complete foundation in banner ad design so you stop guessing and start creating with intention. It explains how users actually see banners on websites, apps, and social feeds, and why most creatives are ignored. You will learn how to work with hierarchy, contrast, and negative space to make your key message instantly readable. The lessons show how to build three essential layouts that can be adapted to almost any industry or format. You will practice choosing typefaces and sizes that remain legible on small placements and busy pages. Practical exercises walk you through building banner sets with consistent branding across multiple sizes. You will also learn how to simplify backgrounds, crop photos correctly, and avoid visual clutter that kills performance. The course explains how to structure a banner into clear zones: brand, offer, benefit, visual, and call-to-action. Real-world before-and-after examples show how small design tweaks can significantly increase clarity and impact. By the end, you will be able to design clean, effective banners even without advanced animation or complex effects. You can reuse the included frameworks for clients, personal projects, or in-house campaigns again and again. Format: On-demand video lessons, layered design files (PSD/FIG/AI), layout blueprints, and printable reference sheets. Duration: Around 2.5 hours of teaching plus 3 practical assignments you can complete over a week. What You’ll Learn: Core banner composition, layout systems, typography for small canvases, brand consistency across sizes, and practical visual simplification. Target Audience: Beginners in advertising design, freelance designers, junior marketers, and anyone who needs a clear starting point for banner creation.
