Description
Description: This lab helps you move beyond random banner variations and into structured creative testing. It introduces a clear testing hierarchy, starting with big-message changes and moving down to visual refinements. You will learn how to define hypotheses about what might improve performance, rather than just guessing. The lab shows how to design controlled sets of banners where one element changes at a time. You will practice planning test matrices that fit realistic budgets and traffic levels. Guides explain how to name, tag, and track creatives so results stay organized over time. Real examples walk through reading performance data and turning it into design decisions. You will learn how to decide when a test is meaningful and when results are inconclusive. The program also covers how to share learnings with teams, clients, or stakeholders in clear visual reports. By running your own tests with this structure, your banner ads will become more effective with each iteration. You can reuse the testing frameworks for display, social, native formats, and even non-banner creatives. Format: Lab videos, testing matrix templates, naming convention sheets, and reporting slide samples. Duration: Roughly 3 hours of instruction plus several weeks of real-world testing cycles. What You’ll Learn: Structured creative testing, hypothesis planning, variation design, result interpretation, and reporting. Target Audience: Performance marketers, creative strategists, designers working closely with media teams, and small agencies optimizing campaigns.
