Description
Description: This advanced program teaches you how to create banner systems rather than one-off designs. It begins by breaking down a brand into reusable elements such as color tokens, typography rules, and logo treatments. You will learn how to define a flexible grid that works across multiple banner sizes and formats. The course explains how to document usage rules so different designers and teams can follow the same visual language. You will see how to create modular components for headlines, subheads, imagery, and buttons. Examples demonstrate how to support multiple languages and markets without breaking layouts. You will also learn how to maintain brand safety while adapting to performance requirements and platform constraints. The program includes guidance on building internal guidelines for approvals and creative reviews. Case studies show how moving to a system-based approach reduces production time and errors. By completing the program, you will be able to roll out banner campaigns at scale while keeping brand identity intact. You can use the same systems for agencies managing multiple clients or in-house teams supporting many departments. Format: Video lessons, brand system templates, grid specs, and guideline document starter kits. Duration: Around 3.5 hours plus recommended workshops for internal roll-out. What You’ll Learn: System-based banner design, brand documentation, multi-size grids, localization, and governance practices. Target Audience: Agency designers, creative leads, brand managers, and in-house design teams working on recurring campaigns.
